Lassso directory listing
- Category
- Med Spas
- Location
- Minneapolis, MN
- Rating
- 4.8 stars from 129 Google reviews
- Hours
- 9:15pm
About
Embrace North is *the people's bathhouse* — Minneapolis's unlimited-access sauna and cold-plunge club in the Marcy Holmes neighborhood. What began as a wood-burn sauna and a handful of single-use cold plunge tubs in the backyard of a local gym grew into a *2,300-member* cult following before Minneapolis zoning rules, which restrict bathhouses to downtown areas, forced that original backyard setup to close.
Owners Drew and Kellan rebuilt the business from scratch around one goal: keep contrast therapy — heat, then cold, on repeat — genuinely *accessible* instead of an occasional spa-day luxury. That mission carried the brand into a second location in Denver's York Street Yards, which passed 750 members within its first three months of opening.
The early-morning intensity from those backyard days never really left. Regulars still show up before sunrise, and one of the current owners is an *ultra-marathon runner* whose own recovery habits helped shape the club's focus on contrast therapy as a serious training tool rather than a spa treat.
What to expect
Membership includes unlimited access to three saunas run around *200°F*: a large communal sauna, a smaller and more intimate room, and a silent "quiet sauna" for members who'd rather not talk. All three feed into one shared cold plunge kept in the high 30s to low 40s Fahrenheit, big enough for roughly ten people at a time in Minneapolis and slightly more at the Denver location.
There's no reservation system standing between members and a session — walk in during open hours, sauna, plunge, and repeat as many times as you want. First-time visitors get *two free sessions* before deciding whether to join, and everything from passes to visit history is managed through Embrace North's own mobile app.
This is a bathhouse focused entirely on heat and cold, not a broader spa menu — there's no massage, facials, or add-on treatments here, just saunas and plunge, run as often as members want them.
Highlights
The defining trait is the *unlimited membership model* itself — most sauna and cold-plunge clubs charge per visit or per class, while Embrace North built its entire pricing structure around daily, repeat use instead of occasional treats.
Regulars and staff alike describe the space as unusually clean for a facility built around shared wet spaces, and as a genuine *third space*: staff say they can put names to roughly 3,000 members across both Minneapolis and Denver.
Pricing
Unlimited monthly membership runs *$49.95* plus tax, up from an original Minneapolis rate of $39.95 as the club standardized pricing across both locations. There's no separate charge per visit once you've joined, so frequent members effectively pay less the more they come.
Non-members can drop in for $27.50 a session, and every new visitor gets *two complimentary sessions* to try the sauna and cold plunge before deciding whether to commit to a membership.
Good to know
Embrace North's Minneapolis club sits at 811 SE 9th St in Marcy Holmes, open early — *5:30 a.m.* on weekdays — for members who want a sauna session before work, and later on weekends.
Sessions run into the evening on weekdays with a livelier, more social atmosphere after dark, while mornings tend to stay quiet and low-key. The club closes for a few hours on the second Tuesday of each month for routine *maintenance and cleaning*.
Because it's a shared sauna and communal plunge, expect to be around other members throughout a visit — the layout isn't built for private or solo sessions.
Hours
- Monday: 5:30 AM – 9:15 PM
- Tuesday: 5:30 AM – 9:15 PM
- Wednesday: 5:30 AM – 9:15 PM
- Thursday: 5:30 AM – 9:15 PM
- Friday: 5:30 AM – 9:15 PM
- Saturday: 6:30 AM – 8:30 PM
- Sunday: 6:30 AM – 6:00 PM
Recent reviews
I've been coming here for nearly 2 years now and can't believe I ever survived without this place! The benefits I feel to my overall mood, energy, and health are truly remarkable. The cold plunge certainly requires a…
Cassie Pascarella · 5/5 · 5 months ago
This place used to be a favorite, but the handling of a serious safety concern has been deeply disappointing. A visitor whose behavior multiple guests have experienced as predatory and harassing was reported, and staff…
Jacob Ohman · 1/5 · 2 months ago
1) The floor was very dirty as clients are allowed to bring outside shoes inside. It should be an outside shoe free zone and clients should be ask to provide or provided with inside shoes
2) way too loud, if you are…
blandine crepin · 2/5 · 8 months ago
